Develop Value Propositions

An effective marketing strategy must be grounded in market analysis, regulatory strategies, intellectual property considerations, and clinical strategies. Market entry in healthcare requires understanding how your innovation appeal to different stakeholder.

For example, improvement in ease of use may capture the attention of physicians, but may not be significant importance to hospital administrators looking to curtail cost and to avoid uncertainties. Constructing a marketing strategy should emphasize the value proposition to different stalkholders in the healthcare ecosystem. Value proposition of an innovation oftentimes are in a few dimensions, for example:

• Trust and confidence
• Ease of use
• Cost reduction
• Improvement of outcome

Expanding Reimbursement for New Technology

Step 1: Assess the Reimbursement Landscape

Step 2: Develop Pivotal Clinical Trial Evidence

Step 3: Expand Existing or Pursue New Coding

Step 4: Coverage Decision

Step 5: Payment

Version History

• 06.05.2017 Initial Revision

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